AEO Service
AEO is the work of making your brand the answer AI gives when buyers ask. Ours runs as one loop: understand your company deeply, fix and create from that understanding, and measure the effect every week.
Company IQ is the living score of how AI sees your company, from 0 to 1,000. It tracks the things that impact your visibility: content quality onsite and off, share of AI voice, citations and more. We expect self-improving companies, and agent-run ones, to arrive sooner than most people think, and a company that wants to improve itself first needs to understand where it stands today.
Company IQ
updated weekly
838
out of 1,000
▲ +236 since Jan
Illustrative. Every audit, fix and piece of content moves the score.
How it works
We align on the single business metric the engagement drives, along with the leading indicators behind it. That becomes the baseline every later score is measured against.
Sales Qualified Leads
142
▲ 18% vs prior period
Pipeline influenced
$2.4M
SQL → opportunity
31%
Avg. deal size
$18k
Source: the customer's own pipeline, agreed as the single business metric this engagement drives. Illustrative.
We run a structured deep dive into your products, customers, competitors and go-to-market, then analyse your technical setup, onsite content, offsite presence, brand and competitive health. Out of that comes your first Company IQ score and a prioritised blueprint of what to fix in what order.
Company IQ · Onsite contentCitabilityContent health
312 pages scored /100
128 refresh candidatesLowest-scoring, highest-traffic
Scored on extractability, structure, evidence and freshness. Refresh queue ranked by traffic × citation gap.
We fix what the blueprint says matters most, with every refresh tracked as measurable uplift. Continuous monitoring compares how AI describes you against your actual positioning, and corrections go to whichever channel fixes them fastest.
AEO Audit · BlueprintprioritisedAction plan
Impact-ranked| 1. Add llms.txt + schema | High |
| 2. Refresh 128 pages | High |
| 3. Fix G2 + Wikipedia facts | Med |
| 4. Build 3 comparison pages | Med |
| 5. Earn 4 review-site placements | Med |
| 6. Localise top 10 pages | Low |
Sequenced by impact and effort. Doubles as the scope for the engagement.
On your site, that means case studies, point-of-view articles, comparison pages and proprietary research built from your own data. Offsite, we earn the media, community, video and thought leadership that models cite. Reddit marketing sits here too, managed with a specialist partner.
First-party data from 1,200+ payroll runs across 42 markets, the kind of citable asset a competitor can't copy.
42
markets
1,200+
payroll runs
18
data cuts
Company IQ lands with the CMO as a dashboard, a weekly report covering what changed, why it matters and what ships next, or piped straight into your own AI tools via MCP so your agents can query it directly.
Company IQ · CMO dashboardupdated weekly · MCP enabledCompany IQ
838
▲ +236 since Jan
Overall AI visibility health
Content health
81 +15
Technical health
88 +16
Offsite health
76 +18
Illustrative. Company IQ leads; content, technical and offsite health sit beneath it. Queryable via MCP from the CMO's own AI tools.
AI search changes weekly, from new models to new answer formats to new rules about what gets cited. Keeping up is our full-time job rather than your team's: we ship what each change requires, build custom agents on the surfaces you already use, and can embed an engineer with your team if you want one.
Custom agents · in production
5 liveDeployed on the surfaces the team already works in, and handed over with training.
Request a free snapshot and see how AI platforms describe your brand today.
FAQ
AEO stands for Answer Engine Optimization: structuring content and signals so AI models can extract, cite, and recommend your brand accurately. Think of it as SEO for the AI layer — except the answer, not the ranking, is the battleground.
Platforms show you where you appear. We do that too — and then do the work to change it: content, schema, third-party authority, and localisation, measured weekly. A score isn't a strategy.
Traditional agencies produce deliverables. We build systems: AI-native workflows, proprietary agents, and content engineered for how LLMs extract and quote. The result is a compounding asset, not a folder of PDFs.
The Baseline Audit delivers a full snapshot and action plan within 14 days. On ongoing engagements, most clients see measurable AI visibility improvements within 60 to 90 days, with compounding gains after that.